Bayer believes in working closely with farmers to solve problems. Labhsutra is a unique concept that helps increase farmer income in India through integrated solutions, including seed and crop protection products and expert advice. The program divides a farmer’s land into two parts, one using Bayer products and the other with the farmer’s usual approach. Farmers using Labhsutra have increased crop quality and profitability. Labhsutra educates farmers about pest control, soil testing, seeds, and weather prediction to promote sustainable agriculture. This initiative improves yields, quality, and profitability, which improves farmers’ economic well-being.